POST COVID-19

FOOD AFFORDABILITY AND AVAILABILITY EXPLORED

Consumers are struggling to make ends meet due to the lack of daily or weekly payments in various forms and reduced salaries.

FOOD AFFORDABILITY AND AVAILABILITY EXPLORED

Consumers are struggling to make ends meet due to the lack of daily or weekly payments in various forms and reduced salaries.

1. How will consumer spending change?

2. Where is the South African consumer?

3. Who is the South African consumer?

4. Asset ownership post-COVID?

HOW WILL CONSUMER SPENDING CHANGE?

South African Household Percentage Spend (Pre-COVID-19) and expected directional change post-COVID-19 (arrows).

Source: StatsSA General Household Survey 2018, LCS 2015, TransUnion Financial Hardship, VCS Calculations

WHERE IS THE SOUTH AFRICAN CONSUMER?

SOUTH AFRICAN PROVINCIAL POPULATION (in millions)

Source: StatsSA General Household Survey 2018

SOUTH AFRICAN HOUSEHOLDS PER PROVINCE (in thousands)

Source: StatsSA General Household Survey 2018

WHO IS THE SOUTH AFRICAN CONSUMER?

SOUTH AFRICAN HOUSEHOLD SIZE, PROVINCE, URBAN, RURAL

Source: StatsSA General Household Survey 2018

ASSET OWNERSHIP POST-COVID-19?

SOUTH AFRICAN ASSET CLASS OWNERSHIP (PRE-COVID-19) AND
EXPECTED DIRECTIONAL CHANGE POST-COVID-19 (ARROWS).

SOUTH AFRICAN ASSET CLASS OWNERSHIP (PRE-COVID-19) AND EXPECTED DIRECTIONAL CHANGE POST-COVID-19 (ARROWS).

VCS Calculations, StatsSA General Household Survey 2018, LCS 2015, TransUnion Financial Hardship