ENSURING A
TRACEABLE VALUE CHAIN
FROM FARM TO FORK
ENSURING A TRACEABLE VALUE CHAIN FROM FARM TO FORK
THROUGH VALUE CHAIN VISUALISATION
Food systems cannot be resilient to crises such as the Covid-19 pandemic if they are not sustainable. An affordable and healthy food offering for consumers is central to achieving this goal.
THE VIRTUOUS CYCLE APPROACH SUPPORTS THIS GOAL FULLY BY:
PART 1
Ensuring a traceable value chain from farm to fork through value chain visualisation.
PART 2
Reducing food losses and waste by identifying and eliminating waste.
PART 3
Bringing it all together using the Virtuous Cycle to drive affordable food via sustainable food production, distribution and consumption.
BACKGROUND
THE EUROPEAN UNION AIMS TO BE CLIMATE-NEUTRAL BY 2050
THROUGH THE EUROPEAN GREEN DEAL STRATEGY.
THE FARM TO FORK (F2F) AND BIODIVERSITY STRATEGIES ARE PARTS OF IT.
The Farm to Fork Strategy aims to make food systems fair, healthy and environmentally-friendly.
It will incorporate primary production (farming), the extended value chain and consumption.
The strategy needs to extend to trading partners of the European Union, including those
on the African continent, so success will ultimately depend on the ability of
the extended value chain to migrate in this direction.
MORE SPECIFICALLY, THE STRATEGY AIMS TO:
The Farm to Fork Strategy aims to make food systems fair, healthy and environmentally-friendly.
It will incorporate primary production (farming), the extended value chain and consumption. The strategy needs to extend to trading partners of the European Union, including those on the African continent, so success will ultimately depend on the ability of the extended value chain to migrate in this direction.
MORE SPECIFICALLY, THE STRATEGY AIMS TO:
VALUE CHAIN SOLUTIONS
We believe the Virtuous Cycle is the key to unlocking investment in the value chain, which in turn will drive
inclusiveness and sustainability in the value chain.
We believe the Virtuous Cycle is the key to unlocking investment in the value chain, which in turn will drive inclusiveness and sustainability in the value chain.
OVERVIEW | PART 1
The Overarching Problem:
AFFORDABILITY – ACCESS TO HEALTHY, QUALITY FOOD AT THE RIGHT PLACE, TIME AND PRICE.
Sustainability goes hand in hand with affordability. Ultimately, if food is not affordable, it is not sustainable,
leading to food waste. The lack of traceability needs to be addressed because traceability can promote good
practices and respect for people and the environment all along the supply chain. Failure to transform will result in
failure to compete and ultimately inability to operate.
The pandemic and resultant economic impact seriously disrupted supply chains and commodity cycles,
fast-tracking the urgency for a solution to the upward momentum of food commodity prices we have been
experiencing since April 2020. The effects of which are now becoming visible on food store shelves.
Sustainability goes hand in hand with affordability. Ultimately, if food is not affordable, it is not sustainable, leading to food waste. The lack of traceability needs to be addressed because traceability can promote good practices and respect for people and the environment all along the supply chain. Failure to transform will result in failure to compete and ultimately inability to operate.
The pandemic and resultant economic impact seriously disrupted supply chains and commodity cycles, fast-tracking the urgency for a solution to the upward momentum of food commodity prices we have been experiencing since April 2020. The effects of which are now becoming visible on food store shelves.
PART 1
VALUE CHAIN
VISUALISATION
ENSURING A TRACEABLE
VALUE CHAIN FROM FARM TO FORK
THE CHALLENGE:
Ensuring a Traceable Value Chain from Farm to Fork
THE SOLUTION:
Value Chain Visualisation
Visualisation enables one to understand the relationships, dynamics and challenges in the value chain which in turn enables us to ensure traceability, identify waste and ultimately address affordability issues.
VCS VIRTUOUS CYCLE | STEP 1
The visualisation of the extended value chain’s key dynamics and diagnostics of
relationships are the first key steps to unlock potential value.
We focus on establishing the fact base using our unique approach and data-driven toolsets.
A complete view of the extended value chain includes all the key inputs and relevant
markets impacting the end-to-end supply chain in focus.
The visualisation of the extended value chain’s key dynamics and diagnostics of relationships are the first key steps to unlock potential value.
We focus on establishing the fact base using our unique approach and data-driven toolsets.
A complete view of the extended value chain includes all the key inputs and relevant markets impacting the end-to-end supply chain in focus.
IMPLEMENTATION EXAMPLE
TRACEABLE AND SUSTAINABLE
PALM OIL VALUE CHAIN DESIGN
THE PALM OIL VALUE CHAIN
CASE STUDY MALAYSIA
The Southern African palm oil import value chain is largely controlled by a few major importers. Given the vertically integrated nature of these large importers, the need existed to understand and redesign these value chains. An end-to-end, facts first approach was required to understand the dynamics and cost drivers in the value chain.
